Jordan Essentials is an American owned company with American Made products! 

Safe skin care solutions for the entire family!

Jordan Essentials began in 2000 as Country Bunny Bath and Body.  Our original vision was to help women make a good part time or lucrative full time income while keeping their faith and family a priority.  Many things have changed since we began this journey but our mission never has. We serve over 14,000 consultants in all 50 states.  The American dream is still alive and well at Jordan Essentials.

Our hope is that you will embrace Jordan Essential's botanical, healthy skin care products. There are many ways we can serve you; as a customer, hostess or even as a team member.  We are seeing lives improved all across America!  You can be confident that you are part of a company that is woman owned who understands women's needs for a home based business.  You can also be confident that your products are made with care and quality.  

Everyone at Jordan Essentials thanks you for your support and we value you as part of the Jordan Essentials family.

From Kitchen to Corporate:

‘Kitchen to Corporate’ might describe Nancy Bogart’s transition from stay-at-home Mom to CEO and Founder, but it’s been much more of a heartfelt journey driven by her sincere belief to help other women thrive as they build a fun and profitable business. Family focused, she wanted to offer an opportunity that would allow women to balance their family and faith while earning a part time or full time income. And it all began in Nancy’s kitchen in 1999 where she developed an innovative lotion concept, the signature lotion bar, a unique product that offered multiple ways to nourish and soothe skin care needs for every member of the family. Nancy and her mother began selling her new lotion bars at craft shows and they were an instant success!

Commitment to What’s Best!:

By 2000, a new company was formed, Country Bunny Bath and Body in Nixa, Missouri. It was a true family affair where her husband Ron served as CEO and her family members all pitched in to get the product out. Nancy served a dual role as President and the official “Country Bunny”, all while she balanced these responsibilities with taking care of her three little boys.

It was not unusual finding Nancy elbow deep in developing new formulas in her manufacturing lab. From mixing the natural lotions and soaps by hand to finding the very best natural ingredients for new American made products, Nancy’s focus has always been passionate about botanically-based, safe, affordable products for American families. The products contain NO aluminum, parabens, isopropyl alcohol, DEA, petroleum or mineral oil and they are SLS and gluten free! Only the safest of products for all members of the family, products that you can trust!

Success and Family!:

Nancy’s enthusiasm is contagious and although she was not one to ‘toot her own horn’, her success did not go unnoticed! In 2002, she was named one of the Top 40 People in Business Under 40 and in 2004 Country Bunny Bath and Body was named one of the Dynamic Dozen, the top 12 fastest-growing companies in the state of Missouri.

As sales continued to expand, Nancy and Ron chose to share their blessings by expanding their family. They decided to adopt a beautiful 4 ½ year old Russian orphan, Annya, to join their family of three boys: Alex, Zak and Ben. Nancy continued to balance her family responsibilities with the company, but her health became her biggest challenge yet. After suffering for years with abdominal problems, she was diagnosed with Celiac disease and with a new diet and devotion to healthy living, she expanded her vision for total wellness. She focused first on improving her healthy lifestyle and took up cycling and an active lifestyle.

A Positive Change in Direction:

2007 marked a change in direction and as Nancy focused on healthy lifestyle changes, she followed through with company repositioning to support whole-body wellness and expanded platform for future growth. Based upon the inspiration of the Jordan River, Nancy named the new company Jordan Essentials. In homage to the Jordan River which flows into the healing waters of the Dead Sea, the Jordan Essentials Dead Sea Salts were introduced as part of this enterprising transition

With a revitalized commitment to longevity and healthy products, new natural lotions, shea butter, anti-aging skin care and essential oils, Jordan Essentials expanded to special needs products with painstaking care to offer the most effective benefits at an affordable cost. These products were also designed to be multipurpose and offer multiple ways to support the skin care needs of a busy family.

Once again recognized for her entrepreneurial spirit, Nancy was named Outstanding Almuna of the Year by Alma Matter Cottey College in 2012

“I believe it’s our commitment to the quality of life that’s reflected in our products and income opportunity. Jordan Essentials is the vehicle to help our Family of Consultants realize their dreams and that’s why I am as passionate today as the first day we began!”

The company mission remains strong: Bring the highest quality family skin care products to homes across America

Exciting new products and expanded product benefits are on the horizon while almost 3 million of the signature Lotion Bars have been sold. Creative Jordies have now listed over 50 ways to utilize this unique product!

Nancy’s vision to empower women across the country is being realized each and every day as Jordan Essentials continues to be The Trusted Name in Healthy Family Skin Care!

Now is a great time to join as we move to the next exciting milestone!



Hear it for Yourself!

Click here to listen to Nancy Bogart, Owner and Founder, as she shares her vision and the opportunity that Jordan Essentials provides.

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